The EmployedEntrepreneur
You do not have to choose between security and ambition. Your job can be the foundation you build on.
- Income
- Security
- Experience
- Freedom
- Wealth
- Legacy
Celebrate launch night with Thembi
Free admission. RSVP required. Limited seats.
Attend for free, or choose admission with a signed book for R450 and collect your copy on the night. Already bought your book on this website? Reserve a free seat and contact us with your order number to arrange launch collection.
Every week I meet people sitting on brilliant ideas, held back not by talent but by fear, by not knowing where to start, and by the belief that entrepreneurship is an all-or-nothing choice.
I've lived the alternative. While holding down a demanding career at three of South Africa's largest banks, I built businesses on the side, using my salary to fund them, my skills to run them lean, and my network to land my first clients.
This is the playbook I wish I'd had: how to build something real, and recognise when the time is right to go full-time, without gambling everything you've worked for.
What you’ll learn
Practical lessons on starting, running and growing a business while managing the responsibilities of employment.
Build under protection
Use the stability of your salary to test ideas, validate demand and start small, without betting the house.
Leverage employment
Turn your income, skills, network and professional discipline into the assets that fund and de-risk your venture.
Build systems early
Set up the processes, tools and boundaries that let your business grow without swallowing your job, or you.
Design for exit
Assess whether and when moving into business full-time is right for you, and how to prepare responsibly.
- The mindset that gets you started
- Why people never start
- Turning interest into revenue
- Deciding whether and when to go full-time
- Presales, deposits and costing that adds up
- Real South African founder stories
- How to protect your integrity at work while you build
If this sounds like you, this book is for you
Order your signed paperback.
Order by 13 October for a signed paperback. Dispatch begins on 14 October 2026. Delivery time depends on your chosen delivery method. Collection is available by arrangement from launch day.
- Publisher
- 10B Press
- Publication date
- 14 October 2026
- Format
- Paperback, 6 × 9 in
- ISBN
- 978-1-0483-4281-9
What happens after you order
- Choose your quantity in the cart, then complete your order at checkout.
- You receive payment confirmation immediately.
- Your signed paperback is reserved for you. A book order does not reserve a seat at the launch; please RSVP separately.
- Dispatch begins on 14 October. We will confirm your delivery or collection details directly.
Hi, I'm Thembi
I'm a software development manager and MBA graduate who has built businesses while holding down a demanding career at three of South Africa's largest banks. Alongside my day job I founded and run 10B's Connection House, an events and production business, and co-founded Venuapp, a tech start-up serving food ordering and delivery at events.
I know the employed entrepreneur's path because I've walked it. Through advisory work and my brand, 10BThembi, I help others build with the same discipline: starting small, growing steadily, and turning ambition into something that lasts.
Responsible ambition for employees and leadership programmes.
Give your people a practical roadmap for building income, impact and resilience without leaving their jobs.
Available for bulk orders, author talks, HR learning sessions, women in leadership events and graduate programmes.
Ordering for your organisation?
Buying copies for your team, school, programme or event? Request a quote and we'll confirm pricing, invoicing and delivery directly.
10–24 copies
Ideal for small teams, book clubs and leadership circles.
25–49 copies
Ideal for department-wide learning and entrepreneurship programmes.
50+ copies
Add an author Q&A, keynote, workshop or book conversation.
Frequently asked questions
When will I receive the book?
Can I get my copy at the launch event?
Will my copy be signed?
Is delivery included?
Can I buy it outside South Africa?
Can I order for my company or team?
Want to start building, but not sure what to do first?
The Employed Entrepreneur Starter Plan will help you identify an opportunity, test it with real customers, shape your first offer and take practical action while you are still employed.